Blog - News from the startup scene

Here we write about what moves the startup scene in our region. From a start-up's success story to articles about start-up knowledge, you'll stay up to date here.

Warum ihr (von Anfang an) eine Marke braucht und was das eigentlich ist?

von Warum ihr (von Anfang an) eine Marke braucht und was das eigentlich ist? | 6. Januar 2023

Sie ist das wirksamste Konzept für dauerhaften und langfristigen Unternehmenserfolg: eine starke Marke! Doch Hand auf's Herz: Ist euch wirklich klar, was eine Marke ist und was ihr tun müsst, um euch eine starke Unternehmensmarke aufzubauen? Wenn nicht, dann keine Sorge, denn ihr seid damit nicht allein. Ehrlicherweise geht es sogar vielen, auch sehr erfahrenen und lang am Markt bestehenden Unternehmen so. Und das ist nicht verwunderlich – eine kurze Recherche im Internet wirft zu den Themen Marke und Markenaufbau mehr Fragen auf, als sie Antworten liefert. Zu viel »Marketing-Sprech« und zu wenig echte, anwendbare Inhalte.

Spread the Scene

by Chuck Henjes | January 7, 2022

The startup scene is much more than the personalities, institutions, startups or actors involved in the startup ecosystem: It is a lifestyle. A lifestyle full of adventures and roller coaster rides, full of self-criticism and explosions of creativity, full of negative and positive feelings during the realization of one's own idea. Full of comrades-in-arms and comrades-in-arms.

In 3 steps to your own start-up website

by Claudius Thelen | December 5, 2021

When you meet an interesting person who might become relevant for you and your startup, you exchange business cards (at least that's how it was often done in the past). A business card contains a compact overview of the most important information about someone - Who is he/she? What does he/she do? How can you contact him/her?

In Greifswald, new startups are taking bioeconomy research topics into implementation

by Chuck Henjes | July 21, 2021

In addition to a strong theoretical focus on bioeconomy topics, Greifswald offers an ever-growing breeding ground for startups in this field. The Gründungswerft would like to bring all partners to one table and network them in the long term in order to contribute to the potential of the location. For this purpose, it is necessary that the needs of founders also become part of regional considerations in the future.

#gruenderlexikon - Unicorns/unicorns

by Claudius Thelen | March 11, 2021

They are extremely rare and extremely shy but also admirable and desirable - unicorns. For a long time they were considered a myth, but in recent years more and more of them have appeared... Unicorns are start-up companies with a market valuation, before an IPO or exit, of more than one billion US dollars.

#startmv 1 - advocado, Vote2Work and hepster

by Claudius Thelen | February 2, 2021

When they hear the term "start-up", most people probably think of places like San Francisco, New York or Shanghai, and indeed these metropolises are global start-up hotspots (Wirtschaftswoche). But even here, in tranquil Mecklenburg-Vorpommern, there are quite a few interesting start-ups.