MediaMarkt Stralsund - The electrical specialty store in Stralsund

Founded in 1997, MediaMarkt Stralsund stands for high customer orientation and professional advice in the electronics sector

Chamber of Commerce awards, training facility and Bitcoin machine: With a lot of commitment, the team as a strong SME sets innovative impulses for the region. Whether smartphone, tablet, coffee machine or XXL TV - at MediaMarkt there are always the latest technology highlights from leading brands.

The claim: innovations first!

As a pioneer for current technology trends, MediaMarkt offers a constantly updated range with the latest devices from the fields of entertainment electronics, Smart Home, household appliances and Gaming.

This makes every MediaMarkt a permanent innovation fair, where technology fans can experience the latest products and innovations live.

Main target groups of MediaMarkt

1. Technology and electronics enthusiasts

   • People who always want the latest gadgets, smartphones, laptops, and smart home devices
   • Early adopters who follow trends and appreciate innovation
   • Gaming enthusiasts looking for consoles, accessories, and high-end PCs

2. Price-conscious buyers and bargain hunters

   • Customers who pay attention to offers, promotions, and discounts (e.g. Black Friday, sales tax promotions)
   • People who prioritize price-performance and like to compare

3. Families and households

   • Buyers of household appliances such as washing machines, refrigerators, and coffee machines
   • Parents looking for technology for school and leisure (e.g. tablets, headphones, TVs)

4. Working professionals and home office users

   • People who need reliable laptops, printers, and accessories for their home office
   • Self-employed and freelancers looking for high-quality technology for work

5. Occasional buyers and gift seekers

   • Customers who buy electronics as gift ideas (e.g. for Christmas, birthdays)
   • People who occasionally need technology products, but do not regularly buy new devices

Additional target group insights

• Age: Very diverse (from teenagers to working professionals to seniors)
• Shopping behavior: Both customers who like to be advised in-store and online shoppers
• Brand-conscious buyers: Especially Apple fans and customers who specifically look for certain brands
• Technophobes: People who simply look for a good solution and want to be advised

MediaMarkt thus addresses a wide range of consumers - from technology enthusiasts to everyday buyers who need practical household appliances.

The MediaMarkt Stralsund was opened in 1997 by Torsten Grundke as managing partner. Mr. Grundke places great emphasis on the further training of his employees and in particular promotes young people from all social classes when entering working life. About half of the staff are women.

The MediaMarkt Stralsund has received several awards over the years, which underscore its commitment to quality and training.

In 2015, three trainees from MediaMarkt Stralsund were honored by the Chamber of Industry and Commerce (IHK) as the best in their year. This recognition reflects the high importance that the market attaches to the quality of training.

In 2018, MediaMarkt Stralsund was nominated as a finalist for the "Grand Prize of Medium-Sized Businesses". This competition annually honors outstanding medium-sized companies for their achievements and commitment.

These awards demonstrate the continuous efforts of MediaMarkt Stralsund to promote both excellent training standards and outstanding corporate performance.