Seengut - Products from the Lake District
Seengut.de is an online shop that offers handmade and special regional products from the Mecklenburg Lake District.
The shop presents a diverse selection of categories such as food & drink, cosmetics & care, living & art, decoration & gifts as well as fashion & jewelry. The offered products include, among other things, wines and spirits, handmade cosmetic items, works of art and regional specialties.
Seengut.de places particular emphasis on promoting local producers and providing unique items that reflect the cultural diversity of the region.
The range is divided into the following main categories
- Food & Drink: Here, customers will find a selection of wines and spirits, sausage and cheese specialties, coffee and tea, honey and fruit spreads, as well as chocolate and other sweets. For example, the herbal liqueur "Alte Pomeranze" is offered, which is based on a traditional recipe.
- Cosmetics & Beauty: This category includes products for shower and bath, as well as facial and body care. All articles are made from natural ingredients and reflect the purity of the region.
- Living & Art: Customers can choose from lighting items such as pendant lamps and lamp accessories, kitchen and dining room accessories, photo products such as calendars and canvas prints, as well as various artworks such as landscapes, watercolors, and posters. A highlight are the dreamy photographs of Röbel/Müritz, which are available on canvas.
- Decor & Gifts: This category offers wooden decorations, ceramic items, candles, and various gift ideas. For example, handmade breakfast boards and egg cup sets are available, which are ideal as special gifts.
- Fashion & Jewelry: Here you will find clothing for women and men, including shirts, hoodies, and sweat jackets, as well as accessories. In addition, exclusive jewelry from the Müritz is offered, which is made from 925 sterling silver and combined with fine beach sand. These pieces of jewelry remind of the vastness of the Müritz and bring a piece of the region closer.
Seengut.de places particular emphasis on promoting local producers and providing unique items that reflect the cultural diversity of the Mecklenburg Lake District.
Customers also benefit from exclusive offers, such as a welcome discount when signing up for the newsletter.
The target groups of Seengut.de
- Connoisseurs of regional products People who appreciate authentic, regional products from the Mecklenburg Lake District – whether culinary, handicraft or artistic.
- Mindful consumers Individuals who value sustainability, manual work, short supply chains and natural ingredients.
- Tourists & people with a connection to the region Visitors to the region who want to take a souvenir or gift home – as well as former or commuting locals with an emotional connection to the region.
- Gift seekers People looking for special, high-quality and unusual gifts – whether for family, friends or business occasions.
- Home decor enthusiasts Customers with an interest in lovingly designed home accessories, artworks or handmade decorations with a regional connection.
- Fashion and jewelry enthusiasts Style-conscious people who prefer individual clothing and accessories – often with a local reference and personal touch.
Meanwhile, 215 customers per year are using our offer, which is thus self-sustaining. In addition, we have won many awards.
Katrin Berndt, the founder of Seengut.de, has made it her task to make local producers more visible digitally. Through her platform, she offers regional manufacturers the opportunity to present their products to a wider audience and thus increase their sales.
An example of the success of such initiatives is the brand new shop of BACO, a bag paradise that was completely built by two committed entrepreneurs on their own. Such success stories show how local producers can increase their reach through digital platforms and successfully market their products.