The demand for meat is not only unbroken, it is also rising incessantly. Innocent Meat creates sustainable solutions.
It’s an incredible figure: in 2018, global demand for meat was around 320 million tons. That’s equivalent to a billion cattle that we breed, slaughter and consume every year.
Keeping a single head of cattle per day releases a burner kilometer performance of 50 km of CO2 equivalents (in the form of methane!). We refrain from calculating the climate impact at this point.
Fact is: It can’t go on like this.
How to feed efficiently and humanely eight billion people without destroying the planet? The great challenge is to meet the protein needs of a growing world population without straining the climate and natural resources to the same extent as before.
The actual problems we are already facing in meat production will push our planet to its limits.
3 Million Euro Investment: The business model of Innocent Meat is the solution.
Founded in 2020, the start-up has built a highly qualified team of 9 employees at its location in Rostock, owns several registered patents and has surpassed laboratory standards with its perfusion bioprocess.
In March 2024, Innocent Meat also succeeded in realizing financing of 3 million euros in a challenging market environment. A private investor contributed around 2.5 million euros to this. The fresh capital will enable the company to further develop the existing biocomponents, ramp up the pilot plant and initiate the necessary certification processes.
A look at the product world of the StartUp
Innocent Meat allows meat processing companies to convert a significant portion of their production to „cultivated meat“. The company’s business model is a one-stop shop for the meat industry, offering everything needed to produce cultivated meat: the company provides customers with growth media, cell lines, and scaffolds.
We earn money by charging customers per unit produced. Our AI-driven, cloud-based platform manages the entire production remotely to ensure safety and efficiency. For this service, we charge a license fee per unit produced. In addition, we supply our customers with manufacturing hardware from our highly specialized cooperation partners and receive a commission for this service.
The business model of IM is fundamentally similar to that of the coffee capsule manufacturer. This makes a big difference for all those who also work with cultivated meat, but want to get their products „on the shelf“.
The industry’s interest is enormous: Recently, we won a large food retailer with its meat processing operations as an investor and strategic partner. In particular, with regard to possible market entry barriers for the end customer, this cooperation has a special significance for us, since the retailer’s brand enjoys the greatest acceptance among consumers.
In addition, our retail partner also supplies the US market, which benefits the planned market entry strategy of Innocent Meat.
Gründerhinweis
Founding is fun and is simultaneously tough. Financing is always a problem that needs to be solved. With determination, the right prioritization and a great team, solutions can be created even in complex, technological areas where few expect them.
Question 1: What is going particularly well from your point of view in the startup scene in MV?
Networking.
Question 2: What do you wish for the future?
A startup vision and mission as well as an action plan of the state government in Mecklenburg-Vorpommern. The transformation from „land to live“ to a technology location
Question 3: How did you find the founding shipyard?
Media de comunicación social.
If you had a vision for the start-up scene, or the founding scene of Mecklenburg-Vorpommern, what would it be?
The creation of a sustainable future, which we are already cultivating today.