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Founders Update #15: Gourmet Products for the Country. Online. foodfans

On the way to becoming the leading platform for gourmet products in Germany.

The foodfans GmbH produces and distributes gourmet products—foods, beverages, and accessories related to kitchen, tableware, and BBQ with a WOW factor. B2C sales occur through their proprietary online shop (www.foodfans.world) and marketplaces such as Amazon. Selected products for B2B purposes are sold through specialized retailers, retailers, and distributors.

A small selection of delicacies available at foodfans.

Story of the two founders

The founding team, Heidelinde and Oliver Görlich, share a passion for fine dining, great drinks, and exceptional designs. What started as an idea to sell wine in China evolved into more than just a hobby. After many years in Spain, the founders returned to Germany to establish foodfans.

Currently, over 1,000 products are available B2C, with the assortment soon expanding to over 2,000 products. Some of these items include in-house product developments under their own brands. Additionally, there are other brands and products exclusively distributed by foodfans in the German market, extending into B2B channels as well.

The two founders of foodfans: Heidelinde und Oliver

Founders’ Note

The infrastructure has been established to scale revenues effectively. An established ERP system seamlessly manages sales through the proprietary online shop and marketplaces in a fully automated manner. Logistic partners are integrated to handle automated fulfillment. Additional products could expand the range, with new warehouse locations being integrated domestically and internationally.

Christmas gift ideas

Currently, foodfans’ online shop offers many delightful and enjoyable assortments perfect for the holiday season. Simply take a look under the Gift Ideas section for some wonderful options.

fooddfans ist bereit, die führende Plattform für Genussprodukte in Deutschland zu werden.

Question 1: What do you think works particularly well in the startup scene in MV?

Personal connections. Short distances. People who are determined to create something.

Question 2: What do you wish for the future?

Bigger “pacesetters” in MV, inspiring and nurturing other startups. More structural and financial support for founders to turn their ideas into reality.

Question 3: How did you discover the Founders’ Dockyard?

Through the internet.


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Founders Update #15: Gourmet Products for the Country. Online. foodfans


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